"We are at the forefront of integrating Artificial Intelligence"
Laura Geiger-Pancera
Country Head J.P. Morgan Asset Management Schweiz
Laura Geiger-Pancera is an experienced wealth and asset management specialist with extensive international expertise in Europe and Asia. With over 20 years of experience at UBS and HSBC, she held leading global and regional positions where she developed sales strategies and expanded the business with UHNW clients and family offices. She is a certified international investment and ESG analyst and holds a master’s degree in economics. In addition to her native Italian, she speaks three other languages fluently and is based in Zurich.
J.P. Morgan Asset Management is one of the largest asset managers in Switzerland, yet not much is said about it. Is this intentional or a false impression?
We, as J.P. Morgan Chase & Co company group, have been present in Switzerland since 1964 and are now among the leading product providers in the field of asset management in the country. Our primary focus has been and continues to be an unwavering focus on achieving excellent investment results and building long-term, trusting relationships with our clients. Our commitment to Switzerland is also reflected in our local expertise, strong partnerships, and regular expert events that promote the exchange of knowledge and perspectives.
You are also among the largest globally: How is this an advantage for growth in Switzerland?
Our global strength is a clear advantage for our growth in Switzerland. As one of the world’s largest asset managers with more than $3.6 trillion in assets under management (as of 31 December 2024), we strategically use our resources and international expertise to offer our clients in Switzerland tailored investment opportunities. Today’s financial markets require in-depth know-how with an international presence to capture global developments and address local needs. With offices in 25 countries and a team of 8,000 employees worldwide, we have a comprehensive global presence and the necessary expertise to deliver excellent results to our clients. Our broad client base extends across wholesale and institutional investors in all key regions of Switzerland. In 2024, we achieved strong double-digit growth – a success we are building on. Over the next five years, we have ambitious plans to further expand our offering and strengthen our market position.
What are the features of J.P. Morgan Asset Management that make the difference compared to the competition?
What sets us apart is our uncompromising commitment to active management, strict risk management, and deep research expertise. We create value through innovative products such as active ETFs (Exchange Traded Funds), liquid and semi-liquid alternatives, and strategic partnerships. At the same time, we remain leaders in the active management of traditional asset classes such as global equities and fixed income securities – the foundation of our offering. Our consistent investment in technology and artificial intelligence (AI) gives us an edge. We use state-of-the-art analytical tools which help to identify opportunities even earlier and manage risks in a targeted manner. It’s not just about better data – it’s about equipping our clients with deep insights that create real competitive advantages. As part of J.P. Morgan Chase & Co company group, we also benefit from cross-divisional collaboration, where permissible, giving us additional access to market perspectives and resources – a decisive advantage that makes our asset management business unique.
You mentioned technology. What role do artificial intelligence and data-driven investment strategies play in your investment strategy?
We regard technology not as a trend, but as a competitive advantage and are at the forefront of integrating artificial intelligence (AI) and, with regard to asset management, developing data-driven investment strategies. Our annual technology expenditure currently amount approximately $500 million. We are exploring how we can further integrate AI into our operational processes, for example, to analyze large volumes of data, for deeper market insights, and elevate risk management and portfolio optimization to the next level. Our technology-driven approach is supported by “Spectrum” – our proprietary platform that consolidates global market insights, thereby helping to enable quick, informed decisions in dynamic markets. We strive to combine cutting-edge technology with deep investment know-how to develop smarter strategies and better results.
You have established yourself as a leading provider in the field of active ETFs. What strategic significance does this segment have for your company and your clients?
Active ETFs are an important growth area for J.P. Morgan Asset Management. With a diverse range of active ETFs across various asset classes, we have established ourselves as one of the leading providers in this segment – and we have much more planned. A significant portion of this is also approved for offering to non-qualified investors in Switzerland. Why do we focus so strongly on active ETFs? Because they combine the best of both worlds: the flexibility and transparency of the ETF vehicle with the opportunity to outperform benchmarks through active management. Our clients have the opportunity to benefit from a strategic advantage that passive products alone cannot offer. A real unique selling point is our Research-Enhanced Index Strategies which leverage our deep fundamental analysis network. In addition, our growing range of active fixed income ETFs is particularly in demand in the current market environment because they enable attractive income streams. In short: We are not just following the trend – we are shaping it.
US equities and technology investments have always been one of your central focuses. What strengths and advantages do you offer in these areas for Swiss investors?
With over 55 years of experience in this area, we have developed a wide range of investment strategies specifically aimed at long-term growth. As of December 31, 2024, J.P. Morgan Asset Management managed $726 billion in US equities. Our approach combines deep market analysis with an experienced investment team to secure sustainable returns and robust portfolios for our investors.
What are the main investment areas of J.P. Morgan Asset Management to remain operationally competitive and future-proof?
Three areas are at the top of our agenda. First, active ETFs, which combine the best of active management and the efficiency of ETFs. Second, strategic partnerships that allow us to expand our expertise in a targeted manner and develop innovative solutions for our clients. Third, alternative investments, either tailored for institutional investors or, as in the EU, though not in Switzerland, through structures like European Long-Term Investment Funds (ELTIFs), which provide retail clients in the EU access to strategies previously reserved for institutional investors. This is complemented by our strong focus on technology and innovation.
When you look at the future of asset management in Switzerland: What trends and challenges do you see – and what contribution will J.P. Morgan Asset Management make?
The future of asset management in Switzerland will be shaped by three central developments. First, technological progress and the increasing demand for cost-efficient, flexible solutions like active ETFs. Second, the growing interest in semi-liquid asset forms, particularly in real assets like infrastructure, transport, and timber. Third, innovations in distribution that go beyond traditional product offerings and focus more on tailored services. While these trends are changing the industry, proven asset classes – global equities, European markets, and fixed income securities – remain a core part of our strategy. Especially in volatile times, the added value of active management becomes apparent. Looking ahead, we will continue to expand our offering of active ETFs, further explore the use of AI-supported research methods, and broaden our local presence in Switzerland with numerous events in Zurich, Geneva, Basel, Lausanne, and Lugano. This way, we stay close to our clients and aim to provide investment solutions they demand for the Swiss market.